Variable Data Publishing

Variable data publishing (VDP) is the technology that makes personalised marketing possible – and economically feasible. By creating a personalized document through variable data printing in a single printing run, VDP solutions add significant value to a digitally printed page. By extending your software portfolio to include this and automate your service, you can provide a wide range of customers with a highly effective printer gateway to the world of personalised communications. And for the customer, VDP is a means of generating more printing business at higher profit margin.

Today's information overkill has made personalised communications all the more important. A letter or marketing message that is customised to the recipient’s needs has a much greater chance of being read. This makes variable messages more effective, increases response rates and strengthens customer relationships. With so much information overload, as a customer in the printing industry you are far more likely to read a personalized letter or marketing message using variable data printing software from a database than a standard mailshot.

Variable Data Publishing should support the basics for a printer solution. This is why variable file data publishing in a document for a marketing campaign making the most of data sources is so important for VDP software and strengthens a print providers' customer experience relationships.

VDP software from Konica Minolta also personalises a printing communication by integrating customer's data into any file document design seamlessly and removes the need for scripting or programming from a template. A wide range of variable data can be incorporated into a document through a mail merge, including text, graphs, images and more. Everything comes with step-by-step instructions on how to modify the templates, using information held in Excel. Konica Minolta's web-to-print solution intelligently reads the software data and can automatically decide whether the materials can be emailed or posted.

As a trusted partner, our VDP solutions are designed to help find efficiencies, boost productivity and increase versatility. This frees up time so businesses can maximise profit and ensure clear competitive advantage. Whatever our customers’ objectives, we’ll work with you tirelessly to drive dynamic change and ignite new possibilities for printing to find a solution.