Embellishment
A sensory experience makes commercial sense with digital embellishment and varnish
Something printed may be just ink on paper, a product or label, but embellishment transforms it into an experience with a sensory, tactile experience. When customers 'feel' messages on packaging, they are far more likely to touch it, and even more likely to buy it.
Research shows there is a 70% increase in day-to-day brand-impact and engagement with a printed sensory experiences and buyers will pay up to 89% extra for eye-catching embellished products. Those are just two of the many impact-grabbing statistics revealed by Konica Minolta about printing that show just why a product sensory experience makes real commercial sense in digital printing. Print embellishment - including foil and varnishing - can be added inline on select production presses, and offline using dedicated print enhancement solutions.
Now, with new digital embellishment varnish techniques from Konica Minolta's strategic partner MGI, we are revolutionising the industry for both end users and direct customers. The digital print embellishment techniques and printing process enable customers to produce spot coatings, highlight defined areas and add 3D effects for your own customers.
MGI JETVARNISH 3D TECHNOLOGY can help customers realise lucrative print product market opportunities with ultra-precise spot UV coatings on digital presses – with digital or offset originals – on substrates in long or short runs, and even varying the thickness of coatings for attractive prints and embellishment, including embossed effects, with tangible depth to increase communications impact through special effects. Digital varnish technology - including foiling - is perfectly suited to a wide range of different applications. These range from books to exclusive business cards, high-end invitations, packaging, POS materials and more. Today, the printer effects are turning up in personal and hair care, food and confectionery, cosmetics products and a host of other industries.
Igniting Print Possibilities brochure
In today's world, where "off-the-shelf" production and communication are often deemed insufficient and customers are able to order their products online and as required, the media industry cannot and must not be caught sleeping. The young generation of customers, service providers and decision makers in particular are communicating in new ways, opting for cross-media campaigns and using the best possible communication channel for their needs.
