Digital marketing meets modernized print
Embracing Cross Media
Print isn’t dead, on the contrary
In the last few years, digital marketing became more predominant leaving traditional print behind. That doesn’t mean the print itself disappeared, however. It evolved, to enable print service providers to keep up with the competition and situation on the market.So what happened?
Communications and media today are inextricably intertwined. As advertising agencies and marketing departments have begun looking for new ways to reach wider audiences, turning to print to provide new services above and beyond its traditional role, print service providers have realised the need for change, and focused their attention on expanding their range of products and services designed to address the latest marketing trends.
This has created a ‘perfect storm’ in which digital marketing has met modernised print, and together the two have created a baseline for transforming businesses and hitting targets once viewed as unachievable.
The sheer range of services that can now be provided with the latest printing technology and marketing is astonishing. The question, however, is how print service providers and marketers should work together towards a common goal, and how print, web, social networks, e-mail and SMS can be linked.
The answer is by embracing Cross Media.
Cross Media
Konica Minolta offers both hardware and software solutions affordable to any print service provider.
With help from Konica Minolta, you can now offer new services with the range and capabilities to tackle the challenges of cross-media marketing. With our innovative printing solutions, you can help your clients reach their target audience using the individual’s preferred method of communication—no matter whether that’s social media, instant messages, e-mail or traditional print.
What makes the solution run so smoothly is the fact that applications are deployed as a SaaS. That means you don’t have to deal with server-related headaches and huge costs when implementing professional printing solutions.
Cross Media
Key Features
With Konica Minolta’s cross-media solutions, you can experience how media, pre-press, print and digital blend together perfectly to give you complete control of all your printing processes. This lets you combine content, design, visual layout, colour and size to create personalised promo messages to turn your target audience into loyal customers.
With our quality marketing production tools, you can enhance customer communication and respond to their needs accordingly, with automated responses based on customers’ actions making such assignments far easier. You can now seamlessly create, deploy and report on all promo content, including direct e-mails, newsletters, SMS and instant messages, augmented reality, PURLs, NFC tags and QR codes—and all via a single platform.
The centralised dashboard means you can manage multiple printing processes and automate all those tedious and repetitive manual tasks.
Konica Minolta’s business development program
DIGITAL1234 presents you with four simple steps to more business. Konica Minolta’s business development program has been designed to enable print providers to thrive in their businesses.
It takes an opportunity-based approach, showing customers in four practical steps how to identify, assess, justify and implement new business opportunities. All you have to do is register once to obtain all this valuable information – free of any obligation or expense.
Four steps to build your business:
How you can profit from cross-media services
Cross-media services
In this digital era there are good business reasons for communicating through multiple channels, and not just via paper-based media. The fast-growing cross-media sector offers traditional print service providers (PSPs) a great opportunity to offer their customers a genuine added-value service.
One particularly profitable area is inbound or permission marketing. The biggest benefit of adding cross-media services to your portfolio is that you become an all-in solutions supplier offering more relevant and effective communications through multiple touchpoints.
How your customers benefit from cross-media services:
- More relevant and effective communications via multiple channels
- Multiple touchpoints to reach their customers
- Customised media mix
- New business opportunities, e.g. in inbound or permission marketing
How you profit from cross-media services:
- Generation of new revenues
- Significant growth in profits
- Creation of added value for your customers through multiple-touchpoint communications
- Higher charges for the extra value on offer
- Closer customer relationships
Offering your customers cross-media services not only extends your portfolio but also opens the door to more intensive customer relationships.
Automatically triggered e-mails are designed to reach your customers at the right time
Data sets collected from clicks to any hosted landing page are immediately appended back to the customer contact record in the database
Personalised URLs and general URLs are generated on-demand within the platform and easily integrated into an e-mail or direct mail campaign
Text messages are sent to customers, either as a general message or customised to the recipient
Web pages supporting your marketing campaign are hosted within the system
Konica Minolta Printing Hardware
Hardware
Want the ultimate in digital print production performance? You just found it. Konica Minolta’s Production Printing and Office hardware are industry benchmarks, with devices offering revolutionary colour image quality, ultra-high-speed black-and-white output, pro-quality inline finishing options to meet your complex job specifications, and more. Regardless of the size or area of specialisation of your company, our print hardware lets you build up your printing infrastructure, manage digital content, put in place state-of-the-art measuring instruments, and explore other solutions designed to change your workflow beyond recognition.
Konica Minolta Software Products
Software
Explore the countless different ways in which Konica Minolta software products could improve your operations. Konica Minolta solves the problems of your company, matches different working styles, and offers software solutions meeting the needs of your industry. By prioritising your needs at all times, Konica Minolta meets the software requirements of even the most demanding global organisations. Using the system, you can keep a lid on the cost of any printed or copied output, create advanced security measures to ensure sensitive documents don’t fall into unauthorised hands, and more.
Always at your Service
Services
Our experienced, knowledgeable specialist staff will answer any questions you may have, and show you how to operate your product. Our services function for your benefit, within a support system designed to ensure you and your company benefit fully from the solutions. We offer a range of different services, including optimised print services to combine your consulting; hardware and software implementation; workflow management to lower your document spending; and smart security services, to keep your business safe.