Boost your sales revenues with transactional & promotion
TransPromo printing is all about including promotional or marketing messages in so-called “transaction documents”, such as invoices, bank statements or insurance policies.
TransPromo
Since documents of this sort include summaries of transactions or other legally relevant information, they are read and reviewed more carefully than almost any other kind of document received through the post. This has made transaction documents a highly attractive medium for marketing professionals looking for effective ways of promoting a product or service.
New times have come for the transactions document services market. Once upon a time, inserts were thrown into the envelope along with the transaction documents. It turned out this strategy didn't really bring in significant results, however, since the inserts were thrown away as soon as the recipient opened the envelope. Now, we have “onserts”, or the so-called TransPromo. Onserts are placed directly on the face of a transaction document such as an invoice, bank statement or utility bill. By combining a transaction statement with a promotional message, you can put operational and marketing information in a single document. Not surprisingly, today this is a fast-growing market, now worth billions.
Currently, the major players in the transaction document business are only serving large multinational companies. But there is also real market potential at the lower end of the market—serving the needs of small and mid-sized enterprises (SMEs) in the smaller volume transactional niche.
Transpromo
How can your customers directly profit from Transactional?
The biggest advantage of using bills and statements for promotional messaging is that these documents are actually opened and read. According to the study “The Future of Multi-Channel Transactional Communications”, by InfoTrends, utility bills, bank statements and informational mail are transaction documents with the highest open rate of up to 97%.
How can your customers directly profit from transactional and promotional?
Transactional reduces costs by putting marketing messages into transaction documents. The paper is put to good use and not wasted, moreover, ensuring existing white space is used profitably. This strategy also lowers operational cost, reducing the need to print separate brochures and saving resources – your client doesn’t have to send as many e-mail campaigns to existing customers, for example. This also means businesses spend less on additional advertising.
If TransPromo is well-designed, in colour, using eye-grabbing copy to convey a message that’s easy to read, the chances are more customers will see it and act upon it. And if the information provided is easily digestible, your clients’ call centre will not be burdened with so many calls and enquiries.
How will you profit from Transactional?
You will be able to generate new cross-selling revenues and achieve new business potential by targeting even the smaller-volume transactional niche. Effortlessly.
Conveniently, you will also increase customer awareness of other products.
Your production environment can greatly benefit from transitioning to new ways of printing and workflow automation. With Konica Minolta solutions for TransPromo, you can improve processes, increase profitability and productivity while at the same time reduce production delays. Transaction documents can be individually tailored to grab people’s attention as soon as they open the envelope – boring bank statements and utility bills can be transformed into customised advertising content, for example.
Konica Minolta’s business development program
DIGITAL1234 presents you with four simple steps to more business. Konica Minolta’s business development program has been designed to enable print providers to thrive in their businesses. It takes an opportunity-based approach, showing customers in four practical steps how to identify, assess, justify and implement new business opportunities. All you have to do is register once to obtain all this valuable information – free of any obligation or expense.
Four steps to build your business:
How you can profit from trans-promo services
The trans-promo or cross-selling business
The trans-promo or cross-selling business is all about including promotional or marketing messages in so-called transaction documents, such as invoices, bank statements or insurance policies. Since such documents contain a summary of transactions or other legally relevant information, they are read and reviewed more than almost any other kind of document received through the post. This makes transaction documents a highly attractive medium for marketing professionals who are always looking for effective ways of promoting a product or service.
By combining a transaction statement with a promotional message (= trans-promo), you can put operational and marketing information in a single document. Not surprisingly, this is a fast-growing market worth billions.
Currently, the major players in the transaction document business are serving "big business". But there is great market potential at the lower end of the market - serving the needs of small and mid-sized enterprises (SMEs) in the smaller volume trans-promo niche.
How customers benefit from trans-promo:
- Reduced costs by putting marketing messages into transaction documents
- Profitable use of existing white spaces
- Added value for their own customers in transaction documents
How you profit from cross selling:
- Generation of new cross-selling revenues
- Great business potential in the smaller volume trans-promo niche
- Increased customer awareness of other products
In a market worth billions there is a niche for trans-promo providers serving small to mid-sized businesses. Don't miss this chance to boost your sales revenues!
Cater to customers’ preferences through multi-channel communication
Easily customise transaction documents and create promotional content
Intelligent interpretation of content makes you marketing campaigns effective
Offers full control of printing and paper handling features
Save time and resources with automated distribution
Streamlined operations help you improve the entire workflow
Konica Minolta Printing Hardware
Hardware
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Konica Minolta Software Products
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Explore the countless different ways in which Konica Minolta software products could improve your operations. Konica Minolta solves the problems of your company, matches different working styles, and offers software solutions meeting the needs of your industry. By prioritising your needs at all times, Konica Minolta meets the software requirements of even the most demanding global organisations. Using the system, you can keep a lid on the cost of any printed or copied output, create advanced security measures to ensure sensitive documents don’t fall into unauthorised hands, and more.
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Our experienced, knowledgeable specialist staff will answer any questions you may have, and show you how to operate your product. Our services function for your benefit, within a support system designed to ensure you and your company benefit fully from the solutions. We offer a range of different services, including optimised print services to combine your consulting; hardware and software implementation; workflow management to lower your document spending; and smart security services, to keep your business safe.