Colour Management
Colour management systems are a lifeblood. They are key to continued success and demand a high degree of importance. Widespread use of colour in printed products has made colour management a must-have part of your business. In everyday life colour grabs our attention, is emotive and generates a greater sense of engagement and response to the viewer. Everywhere we look – from books to catalogues, through to flyers, direct mail and billboards, in-store merchandising and packaging – full colour is essential for effective marketing, promotion and sales activity.
Intelligent colour and image control conveys a feeling of quality and vibrancy in printed products, producing increased sales and higher margins. Colour reproduction must also be consistent over time to avoid the need for reprinting. One of doing this is through creating a monitor profile.
Many digital printers still describe colour matching as their most difficult challenge. Customers – particularly brands – demand colour consistency when buying prints This means print service providers need to be able to guarantee colour print quality with easy-to-use tools and employ colour management solutions that deliver precise matching.
They need to match colour with individually branded products, and well as ensure colour is used consistently across a range of products, marketing collateral, different substrates and print output devices.
The benefits of an effective colour management system for your inkjet or toner device include:
Makes your print room more productive and more profitable
Makes your print room more productive and more profitable
Mundane tasks and repetitive processes are easy to automate
There’s no need to consider outsourcing
Printer production efficiency can be maximised - and you can monitor the results
Helps your company stand out from the competition in your market
At Konica Minolta, we have easy-to-use tools to manage your file format colour requirements easily for your digital printer. With our software, you can deliver precise colour matching output with a robust management system that is easy to learn. This improves accuracy, prevents misprints and enables you to process individual jobs more quickly.
Accurate colour control is also key to prevent any issues that occur on your device from using a variety of image capture devices.
